Pirelli announced a 400 million USD investment to their tire factory in Mexico, in Silao, in the state of Guanajuato in order to produce a new line of ecologic tires.
The Silao plant of Pirelli is the first in Mexico and the 22nd tire plant worldwide and is mainly focused on the Premium segment, producing High Performance and Ultra-High Performance tires for cars, and SUVs for the local and all Nafta area markets. The factory covers an area of 135,000 square meters and its capacity will reach 400,000 pieces by the end of this year, rising to 3.5 million in the first phase of development, which ends in 2015. When fully operational in 2017, production is expected to be 5.5 million pieces.
Pirelli’s investment, already included in the industrial plan, will be around 300 million dollars from 2011 to 2015. By 2017 a further 100 million dollars will be invested for an estimated total of around 400 million dollars. The new Pirelli plant, which is equipped with the group’s most advanced technology and production processes, will create about 1,000 new jobs in 2013: 700 direct positions with the group and 300 external positions. When fully operational, the plant will add a further 700 direct employees and 100 indirect, for a total of 1,800 jobs. In the industrial plan Pirelli will launch the green performance project to manufacture premium tires that are environmentally friendly, as part of their strategy to produce green products.